Make Your Business Relevant Locally

By combining the power of Google Search and social platforms with content your customers want to see we keep you top of mind.

How We Helped A Local Business Book-out Their Calendar For 6 Months

In the bustling world of hairdressing, where competition is fierce (especially online), Our client wanted to establish a strong online presence and fill their appointment books. 

Their website was brand new as was their online presence on social platforms.

In a local community, it can take time to build trust especially online and within a crowded and high competition industry.

This is how we took their brand-new website with zero online visibility to 65,000 annual clicks and 700,000 impressions.

Booking up their client calendar for 6 months in advance, allowing them to expand their service offering.

Starting With a Robust Search Strategy

The first thing we did was look at the technical SEO opportunities on the website and implemented these quickly.

We restructured the website. Making it easier for people to find services on their website.

We then looked at the pages. Starting with the homepage and extending to service and category pages.

Importantly, all these efforts were locally focused, ensuring that they would be prominently featured in searches by relevant local customers on Google. 

Making Them an Authority and Sharing Their Knowledge To The Community

We embarked on building authority for the founder through social media, directory listings and getting them featured in prominent publications such as Buzzfeed and Bustle.

At the same time, a well-crafted content strategy was executed, blending expert opinion-led content with a content cluster approach.

This dual approach led to a significant boost in website traffic and impressions.

We then shared this content with their social feeds and social communities building them relevance in their community.

What Were The Results?

However, clicks and impressions are only valuable if they convert into cash right?.

Which they did.

The business secured top 5 rankings for relevant and competitive local hairdresser-related keywords.

This newfound visibility resulted in a six-month waiting list of clients and allowed the founder to diversify into the lucrative hair and beauty training sector, which experienced similar SEO-fueled growth.

The SEO strategy did not just drive website traffic; it transformed the client’s business.

With six months of fully booked appointments and a waiting list, They could expand into hair and beauty training successfully.

The SEO strategy was seamlessly extended to support this new venture, ensuring that growth continued.

Local engagement was boosted through a well-executed content distribution strategy, particularly on local Facebook pages.

The strategy created a meaningful connection with the local community, fostering trust and loyalty among customers.

Here is how we work

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About Me

Ray Saddiq

Founder of The Social Diary

Hi 👋🏽 I’m Ray – a results-driven organic growth strategist.

I help local businesses win more customers using SEO (Google) and social media. 

I am an experienced search marketer and have helped many leading brands grow their online presence on Google.

I am also experienced in social media marketing ranging from Instagram, Facebook and community management to short-form video strategy for TikTok and reels.

I’m all about finding where people’s attention is via researching native content styles and audience engagement.

Basically, I like finding what people like to see on their feeds and figuring out why they like it.

Then I turn that into a content strategy to maximise the reach and impact my clients have.

With a career focused on SEO and social media, I’ve helped businesses see real results and worked with some cool leading UK brands.

What types of businesses do you work with?

I work closely with businesses that are ready to embrace the power of digital marketing to drive growth.

My primary focus is on Small and Medium-Sized Businesses (SMBs) that have reached a stage in their journey where they’re eager to take their business to the next level and are fully prepared to invest in a strategic partnership.

It’s important to highlight that my approach is built on genuine collaboration. I’m not just here to provide you with regular content; I’m your trusted strategic partner. So, if you’re looking for a service that’s all about posting content without a deeper and more engaged partnership, I believe our goals and expectations may not align perfectly.

How much does this cost?

Our packages are bespoke and we aim to tailor projects to your budget, where possible.

Contact us and we can provide a quote.

What services do you offer to improve local business relevance?

At The Social Diary, we offer a comprehensive suite of services designed to improve your local business’s online presence and relevance.

This includes targeted local SEO strategies to improve your local rankings, bespoke content creation tailored to your community’s interests, and dynamic social media marketing across platforms like Instagram, Facebook, and TikTok with a local focus.

How long does it take to see results from your SEO and social media strategies?

While results can vary, most of our clients begin to see significant improvements in their online visibility and customer engagement within 3-6 months of implementing our strategies.

We set realistic expectations and provide regular progress updates, ensuring you are informed and involved at every stage of the journey.

What's involved in starting to work with you?

Beginning your journey with The Social Diary is straightforward.

It starts with a consultation to understand your business goals, followed by a comprehensive digital audit.

Based on this, we develop a customised strategy that aligns with your objectives. Once approved, we move swiftly to implementation.